Guide to eatablish custom watch brand
When MVMT comes to this battlefield, there are many brands already, but now MVMT are running a business with turnover 71 million dollars (2017). Online watch and jewelry sales in the United States are $8.2 billion, and demand is constant, which is why companies like Apple and Samsung are also getting into the business.
If you have the idea to start your own custom watch brand, here I want to share with you: to build your own custom watch brand need to know a few aspects:
1. Marketing Research
When you need to build your own watch brand, do some research on the popular watch styles and designs in the market. Popular models in the market today include AP Royal Oak, Roley Daytona and PPC Nautilus.... Secondly, you also need to carry out some statistics on the price, choose a competitive price in the market, convenient for you to win customers, of course, the quality of the watch also needs to be very important.
2. Make an Outline of Your Watch Business;
This will guide your entire journey as a founder of your watch brand. Ask yourself: what is my ultimate goal for my brand? Do I want to be a brand name sold in Amazon and Macy’s? Do I want to create a watch brand for a company like Daniel Wellington or MVMT? Do I want to create a premium watch brand that’s sold in a boutique in LA? Identify your goal and keep it foremost in your mind as you are building your own watch brand.
A few important points to consider are:
1. Budget
2. Target market
3. Watch designs
4. Profit
3. Find Watches Manufacturers
When choosing a custom watch supplier, we all have these doubts:
1. Is the supplier a real factory?
2. Does the supplier have the capability of product development and team design?
3. How does the supplier guarantee the quality of watches?
4. How about the after-sales service of the supplier?
Whether custom watch or private label watches, we need to find a factory with strong professional ability and good service quality to cooperate. Finding a suitable factory is an important factor for success, because the capability of the factory determines whether your watch design can be realized, whether the product quality can meet your expectations, and whether the subsequent after-sales service can be met.
If you choose a watches factory in abroad, keep in mind that you may not be able to control the watches manufacturing process. On the other hand, if you don’t produce watches yourself, you’ll need to find reliable watch manufacturer to purchase watches from. The vetting process could take months before you find the best company to partner with. It can also cost a lot of money.
4. Price confirmation and profit calculation
Price is the first element, we all like inexpensive products, if the quality is good, and the price is competitive in the market, then your products will sell very well. Of course, you should also take your own profit into consideration. Business is all about making money, so you should offer a reasonable price according to the local spending power.
5. Build A Team
It's necessary to build a team, and if you're working with a factory, you need someone to handle the process and make sure the product is impeccable. If you decide to make your own watch, you'll need an experienced team of watchmakers to turn your idea into reality.
6. Establish A Website
Your website should have quality product images, detailed product descriptions, an About Us page, contact information, and other important information about your business.
If you sell online, create a blog where you’ll write valuable posts on how to make watches work with any fashion style, differences in craftsmanship and movement, style guides and gift guides for men and women. This will help you rank on search engines and help customers find the right watch for their budget and lifestyle. If budget is limited, you can try to build the website youself through Shopify which is the most popular way to start a small business. There is less hassel to build it even you have zero knowledge of coding, but just drag your pictures to their template.
7. Develop a Marketing Strategy
The watch industry is highly competitive. If you’re starting an micro watch brand, be prepared to compete against DW, Cluse, MVMT, Paul Hewitt and other key players. As a distributor or retailer, you’re competing against chain stores, jewelry shops and even supermarkets. Therefore, it’s crucial to have a solid marketing plan. From online advertising and influencer marketing to local events and trade shows, there are endless ways to promote a watch company. The key is to show customers how your brand provides value and what makes it stand out. Create a story around your business and how everything began.
8. Pay attention to after-sales service
Good after-sales service can win you market reputation, help you get more customer resources. Don't give up just because you've lost a little profit. You'll lose more than you gain
Fancytime is a leading custom watch manufacturer & supplier in China with 15 years experience in private label watches. All of our products have passed CE and ROHS, which can fit international standard. With a 1000 square meters non-dust plant, we producecustom watches for customers from 34 countries and we are the partner of some well-known companies in the world.
Our advantage is in below:
Price: We are able to provide cost effective way to lower watch orders by 30% based on same quality.
Ability: Strong R&D department. Many newest designs for your choice.
Lower MOQ: We can accept 100 pieces, 200 pieces and 300 pieces per order, 300pieces can be 3-5 colors.
Quality guaranteed: We will make the video of production for your checking, including assemble, test and packing as so on, besides, We also will do the test report for your reference. If you are worried that our scheme is not rigorous enough, we also welcome third party inspection.
Payment term: We can make the order with the payment item: 40% deposit, 30% before shipmemnt, 30% on delivery and inspection.
Guarantees: We will unconditionally replace any quality problem caused by the materials.
We are a watch manufacturer to do custom watch/ private lable watches. And hope having an chance to work with you to do the perfect designs.