How to do private label watch
The establishment of a private label watch, from which aspects to start?
Quality, design are the most important, but also have their own style
Below is the steps of private label watch.
1. Make an Outline of Your Watch
Ask yourself: what is my ultimate goal for my brand? what selling platform do you have for your watch? what kind of watch style do you have. A few important points to consider are: Budget, Target market, Watch designs, Profit.
2. Decide the style of your watch
watch style is very important to choose your target market. You can refer to the market popular styles, such as swatch, general store counters, younger fashion, like a casio, do manual work is good, is relatively young, a transition to a mature stage, and there are many luxury brands, all kinds of brand watches, can understand its design style.
3. Make the sketch of your watch
After confirming the style, the next step is to start designing your own watch style and style. According to your existing market or the market you want to develop, combined with the needs of the market, you can do a general idea of the watch, write down your ideas, this is the most important step.
4. Find Watches Manufacturers
Finding a custom watch manufacturer for your watches may be the hardest part, but it’s worth all the research and time you’ll spend to choose the best one. If you decide to create and produce your own watches from China, make sure the watch manufacturer is legitimate, have the skills, experience, and easy to work with.
If you choose a watches factory in abroad, keep in mind that you may not be able to control the watches manufacturing process. On the other hand, if you don’t produce watches yourself, you’ll need to find reliable watch manufacturer to purchase watches from.
The vetting process could take months before you find the best company to partner with. It can also cost a lot of money.
5. Make Prototypes Upon the Approved Drawings
You will receive the official quotation based on the confirmed drawings which made by us with your approval or you originally provide.
We will start to make prototypes as soon as you agree with the quotation and the receipt of your sample fees.
5. Proceed to Mass Production
You are happy with the prototypes or you want to make some change with the samples, we will revise before the mass production
6. Make Marketing Strategy to sell your watch
The watch industry is highly competitive. If you’re starting an micro watch brand, be prepared to compete against DW, Cluse, MVMT, Paul Hewitt and other key players. As a distributor or retailer, you’re competing against chain stores, jewelry shops and even supermarkets. Therefore, it’s crucial to have a solid marketing plan.
From online advertising and influencer marketing to local events and trade shows, there are endless ways to promote a watch company. The key is to show customers how your brand provides value and what makes it stand out. Create a story around your business and how everything began.